Since 1673 Chelsea Physic Garden (CPG) has occupied four acres of land in SW3 on the edge of the river Thames. Established by the Apothecaries in order to grow medicinal plants, this extraordinary London garden has had wide reaching impact around the world and we are immensely proud and honoured to be working with CPG. At first, we were brought on board for a fundraising push leading up to the 350-year anniversary, since then we have become involved in a range of diverse marketing projects including the redesign of some of the print collateral, the Annual Review, on and offline fundraising initiatives and the website.

Anyone familiar with Penguin Books will understand the popularity and deep nostalgia conveyed by the book publisher and its iconic brand. CiD were commissioned by Strutt & Parker (BNP Paribas Real Estate) to design a sales brochure for the freehold of Random House on Vauxhall Bridge Road, the flagship office of Penguin Books. Besides design and artwork, the project required both lifestyle and interior photography and print management.

Hackwood Park near Basingstoke, in Hampshire, boasts 24 bedrooms, 30 bathrooms and 260 acres of grounds. Built in 1680, the mansion is more than 50 times the size of the average family home and has two gatehouses. Christie’s International Real Estate commissioned CiD to create both the teaser and host brochures for the property and to develop the family crest, to be featured on the covers.

Originally the personal bodyguard to Charles I, the Scots Guards lineage can be traced back to 1642. Today, the Scots Guards is Scotland’s Regiment of Foot Guards and an operational, deployable, first-line Infantry Regiment of the British Army consisting of the Battalion (the fighting component); F Company (ceremonial); the Scots Guards Association (veterans); the Charity and Recruitment Team; as well as the Pipes & Drum and band. CiD have worked for the Scots Guards for several years on a range of diverse projects including the new look and feel website with its improved functionality and eCommerce of the shop element, to grow and improve the customer base and income streams.

CiD have worked with the Thackeray Group for several years now. Initially we were brought on board to work on the marketing materials for the luxury boutique development ‘ONE Brompton’ in prestigious Chelsea and South Kensington, where we created both the penthouse and main brochures, email campaigns and a microsite. We have gone on to develop the ‘ONE’ identity for Putney, a new-build residential and retail development on Putney High Street where our work includes residential and commercial brochures, email campaigns and the hoarding.

The Eastcheap Estate comprises a cluster of listed, period buildings that have been refurbished into grade-A office and retail space, in a former food market spanning 31,838 sq ft adjacent to the Walkie Talkie. The development was the jewel in the crown of the Thackeray Groups portfolio. Having secured deals to fully let the offices and retail space, they approached CiD to design a sales brochure, companion picture book and an EDM campaign to sell the entire estate. Spanning multiple facades, the estate posed a unique challenge to convey the uninterrupted parade of buildings in all their refurbished glory.

Paddington Gardens is a 3.8 acre residential scheme of over 300 luxury apartments within four new build blocks, surrounded by gardens, located in the revitalised area of Paddington basin. CiD were commissioned by Strutt & Parker (BNP Paribas Real Estates) as the brand custodians for the development, to design the brand identity, oversee interior and exterior CGIs and to design and produce all advertising and marketing collateral for the scheme. CiD’s work included host and investment brochures, Floor plan books for each block, the site hoarding, website and iPad app, advertising across a variety of platforms and exhibitions both in Hong Kong and London.

The Hexagon Apartments are a collection of 51 luxury residences, located in the heart of Covent Garden at the centre of the Seven Dials Conservation Area, within a 15-storey tower redesigned by award-winning architects Squire & Partners. The scheme offers a range of contemporary 1, 2 and 3 bedroom apartments benefiting from excellent connections to the rest of London; the dazzling nightlife of the West End, Soho and Covent Garden on the doorstep; and spectacular views over London from the upper floors. CiD were appointed by BNP Paribas Real Estate to refresh the brand and create a range of new marketing materials and a new website to renew interest in the scheme and encourage sales.