The British Journal of Cardiology

The heart of the matter


The BJC is the leading cardiology journal, distributed to practitioners in the UK and abroad, four times a year. CiD were commissioned to re-brand the British Journal of Cardiology and create a flexible, varied three column grid to refocus, enliven and regenerate the interior of the journal. Following a highly successful re-launch, CiD continue to design affiliated inserts, supplements, and adverts for the journal, and are also responsible for all BJC branding materials including their website. The customer registration user base as well as the reputation of BJC continues to expand and there are now more than 15,000 qualified practitioners who subscribe to the BJC site.


Leading the way

As an early proponent of the growing power of digital magazine distribution, CiD led the charge towards transferring all content of articles to online HTML in 2010. We proceeded to digitise all article content, unusual for journals at the time, who mostly published only clinical paper abstracts. The detailed and thorough conversion process has kept the BJC in-pace with future advances and applications to medical databases.


people reached


page views


increase in organic traffic

“For more than a decade CiD have been our go-to agency for everything from web to brand identity. They have been highly creative, resourceful and pragmatic in developing the BJC brand online and it’s been a pleasure working with them.”

— Kate White, The Editor, The British Journal of Cardiology