54 Jermyn Street
Eight floors up
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Jermyn street is steeped in history and tradition. It is most well-known for men’s tailoring, with a statue of the dandy Beau Brummell at its junction with Piccadilly Arcade, embodying the elegance of the fashion produced here. Many famous people have resided here, Sir Isaac Newton and the Duke of Marlborough to mention but a few, and there are a number of celebrated restaurants in the street such as the historic Wiltons, the long-established Rowley’s, Fortnum and Masons and of course Franco’s. CiD were invited by Strutt & Parker working with Savills, to create a cohesive launch for number 54, a prominent office building, comprising of 22,000 sq ft arranged over eight floors, previously the head offices of Fabergé.
Inside-out
Unusual for a commercial letting brochure, CiD focused on a key artwork of a ‘safe’ by Nick Veasey in the newly refurbished reception lobby, rather than the building itself. Nick Veasey is a British photographer, working primarily with images created from X-ray imaging to reveal the deepest layers within a wide range of subjects including people, objects, natural forms and animals. CiD wrapped the X-ray picture of the ‘safe’ around the cover of the layflat brochure to create an intriguing black monolith that was both elegant and appealing.
A full commercial service
In addition to the main layflat brochure, for which we carried out both interior and exterior photography, CiD designed and produced Contravision graphics, floor-by-floor giant size wall plans and space planning, SEO and microsite as well as printed invitations and an HTML email campaign for the launch event.
