Aurora Aviation SA

Taking flight


Aurora Aviation, the fastest growing international in-flight support and ground handling service provider approached CiD to design their new corporate mark and website. Over five years of working for Aurora, CiD have been responsible for a range of materials including digital presentations, large international trade fair exhibitions, airport and press advertising.

Introducing a new player

To allude to the global network and international services that Aurora were offering to their clients, CiD created a dynamic logo, on a deep sky blue, with sans serif type and two tapered semi circles, that added movement and drama to the mark. The embracive open ended design created by the two semi circles, allows the Aurora logo to ‘own’ the background on which it is sitting and adds to the impact and strength of the identity.

Environments and trade shows

ABACE and EBACE trade shows held in the Middle East and Far East to launch the brand internationally, featured eye-catching, imposing Aurora graphics in white and blue, highlighting key aspects of the Aurora service. The stands were designed and implemented by CiD working with the Finesse Group to create maximum impact and were highly successful in launching Aurora Aviation and attracting visitors and new clients to their stands.