Hatfield House

Centennial celebrations


Hatfield House is a grand country estate built by Robert Cecil, first Earl of Salisbury and son of Lord Burghley, the chief minister for Elizabeth I. It was whilst living here that Elizabeth learnt of her accession to the throne of England. As a result of our work with the Wallace Collection, CiD were invited to design and create a robust CMS based website, featuring large images and a focused, user-friendly site structure for Hatfield House. The site refresh incorporated new initiatives underway at Hatfield House for its 400th anniversary and expansion of the facilities and event services to include the family farm, a retail park, and an adventure playground.

Art direction

CiD commissioned and supervised an extensive photoshoot of the House and the grounds. By extending the library of images available, we were able to inject new life and additional highlights of the house and gardens throughout the website and the centenary Guidebook, that we were subsequently commissioned to design, with a bespoke dust cover to celebrate the 400th anniversary of the house.

Down on the farm

In addition to the website and Guidebook, CiD designed and produced a range of marketing materials, garden signs and other collateral for Hatfield House, including the identity for Park Farm, visitor maps, leaflets, and advertising for the opening of Stable Yard – a refurbished retail village of boutique craft shops. The Park Farm identity was accompanied by a miniature brochure, a rare breeds guidebook and an illustrative map of the farm and the associated visitor attractions.

“Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.”

— Simon Scott-Taylor, CiD Managing Director