Hexagon Apartments

Shaping up

Share

The Hexagon Apartments are a collection of 51 luxury residences, located in the heart of Covent Garden at the centre of the Seven Dials Conservation Area, within a 15-storey tower redesigned by award-winning architects Squire & Partners. The scheme offers a range of contemporary 1, 2 and 3 bedroom apartments benefiting from excellent connections to the rest of London; the dazzling nightlife of the West End, Soho and Covent Garden on the doorstep; and spectacular views over London from the upper floors. CiD were appointed by BNP Paribas Real Estate to refresh the brand and create a range of new marketing materials and a new website to renew interest in the scheme and encourage sales.

Branding, Digital, Print, Photography, Signage, Space planning, Property
Visit hexagonapartments.com

Exception and unique

To convey the unusual shape of the building and the wide unbroken views CiD created an angular grid that featured through the marketing materials, ads, and the website. We further distinguished our designs by the inclusion of a distinctive light blue corporate colour to set them apart from other residential schemes.

With an enviable lifestyle

CiD injected new life and excitement into the redesigned website and marketing materials with a comprehensive range of new night and day images of the numerous attractions in the local area and to underline the lifestyle aspirations of Covent Garden.

Complete handover

To further enhance the buyer experience and as an extension of the Hexagon corporate branding and marketing materials, CiD rolled out bespoke, elegant clamshell handover boxes. These contain all white goods operational manuals, guidebooks, and a USB with digital versions of all the documentation for new owners to manage and run their new apartment.

A view to die for

A key selling point of the Hexagon scheme is its iconic location and the fact the building is one of the only high-rise residential developments within Covent Garden, providing unprecedented views across London from the upper floors.

Transporting potential buyers

To fully transport potential buyers CiD designed and produced a new website including up-to-date, as-built, floor plans and Matterport virtual tours. Following the successful re-launch of the Hexagon apartments CiD were invited to produce an exclusive design for the retail / office space adjacent to the residential entrance, on the ground and first floor of the tower.

50k+

people reached

120000

page views

12%

increase in organic traffic

“Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.”

— Simon Scott-Taylor, CiD Managing Director