Vicarage Gate House
Redefining the South Kensington neighbourhood
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CiD were commissioned by Northacre working for Como Holdings to create the identity, sales brochures and website for Vicarage Gate House, a collection of 15 super-prime apartments and penthouse suits in close proximity to Kensington palace. Our work included, identity design, location photography, a 3D feature wall for the Marketing suite and various elements of corporate and directional signage.
Art direction and CGI visualisation
Working closely with Visualisation 1 and Northacre’s sales & marketing manager CiD directed photography for the internal views from a crane and art directed the final renderings of the future development. These were included in both a hardback book and a low-cost soft cover brochure of the sales particulars, that were provided to prospective buyers with individual sleeved floor plan/s in promotional bags.
Digital design
The microsite we created incorporated a private area for homeowner handover manuals specific to each apartment and a rotating 3D map and building to give potential buyers a clear idea of what they were buying. The microsite and video flythrough were displayed on screens in the Marketing suite within a specially designed feature wall by Giles Miller, that we commissioned and designed.
"Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more."
— Simon Scott-Taylor, CiD Managing Director
