Thackeray Group
ONE brand only
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CiD have worked with the Thackeray Group for several years now. Initially we were brought on board to work on the marketing materials for the luxury boutique development ‘ONE Brompton’ in prestigious Chelsea and South Kensington, where we created both the penthouse and main brochures, email campaigns and a microsite. We have gone on to develop the ‘ONE’ identity for Putney, a new-build residential and retail development on Putney High Street where our work includes residential and commercial brochures, email campaigns and the hoarding.
A brand that travels
As part of the Thackeray Group residential development initiatives, the ‘ONE’ brand has been transitioned to different locations, enhanced by new motifs to represent unique aspects of each development. At ONE Putney we referenced the 'streamline modern' architecture of the modern new building and created a bespoke pattern that we included on all marketing materials including the hoarding.
Art direction and photography
Capturing the look and feel of life in Putney was important and our photography showcases the diverse facets of Putney’s riverside living, illustrated by summer sun, local parks and all the residents out and about. We are now working on marketing materials for the Assembly Rooms, a fully refurbished office development with retail premises on the ground floor, also located on Putney High Street.
