The Scots Guards

Belts & braces

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Originally the personal bodyguard to Charles I, the Scots Guards lineage can be traced back to 1642. Today, the Scots Guards is Scotland’s Regiment of Foot Guards and an operational, deployable, first-line Infantry Regiment of the British Army consisting of the Battalion (the fighting component); F Company (ceremonial); the Scots Guards Association (veterans); the Charity and Recruitment Team; as well as the Pipes & Drum and band. CiD have worked for the Scots Guards for several years on a range of diverse projects including the new look and feel website with its improved functionality and eCommerce of the shop element, to grow and improve the customer base and income streams.

Branding, Digital, Print
Visit scotsguards.org

Regimental refresh

Besides regular print-based projects, CiD were commissioned to upgrade and modernise the old website; to re-position it as a satellite site to the main MOD website; bring together disparate elements such as the Scots Guards Association, the Charity and Recruitment Team; and to integrate the PRI shop. The new design is transformational and has been well received by all concerned.

Trooping of the guard

As part of the overall consolidation of the assets for the website, CiD researched and illustrated the illustrious history of the regiment, utilising archive images and the Imperial War Museum’s extensive digital photographic records. We reconfigured the content and integrated and synced the PRI shop, which had been built on Open Cart and existed on a separate domain, into a new WooCommerce shopping cart within the much improved and engaging main site.

40k+

people reached

150000+

page views

67%

increase in time spent on the site

Changing colours – changing times

In 2017, in collaboration with Beeston Media, we successfully recorded the presentation of the New Scots Guards Colours to the Queen at Buckingham Palace. In addition to art directing the commemorative video and photography, CiD provided all the associated print collateral to celebrate the event which was held the same evening and featured a picture of the Queen being presented the colours earlier in the day. Despite the weather, a very successful, memorable and historical occasion and a project we are proud to have delivered.

“Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.”

— Major James Kelly, Regimental Adjutant, Scots Guards