Capturing the look and feel of life in Putney was important and our photography showcases the diverse facets of Putney’s riverside living, illustrated by summer sun, local parks and all the residents out and about. We are now working on marketing materials for the Assembly Rooms, a fully refurbished office development with retail premises on the ground floor, also located on Putney High Street.

We commissioned and art directed photography to capture the unique vibrancy of the Paddington Basin and we commissioned, supervised and art directed leading visualisation studio V1 to produce a set of exceptional CGIs that would match the high specification of the development. These elements were essential to get right and ensure that all the marketing materials, including the website, were focused and targeted correctly.

To convey the unusual shape of the building and the wide unbroken views CiD created an angular grid that featured through the marketing materials, ads, and the website. We further distinguished our designs by the inclusion of a distinctive light blue corporate colour to set them apart from other residential schemes.

CiD injected new life and excitement into the redesigned website and marketing materials with a comprehensive range of new night and day images of the numerous attractions in the local area and to underline the lifestyle aspirations of Covent Garden.

A significant component of the SKE brief was to modernise, strengthen and create more visual awareness of the SKE brand throughout the estate portfolio. Working closely with the client team, CiD agreed a new dynamic palette of corporate colours and developed large, bold, impactful full bleed window graphics for the vacant units to attract potential customers and build recognition of the SKE brand throughout the estate.

The ‘Design District’ is alive with museums, high-end shopping and the home of many distinguished tenants. As part of our ongoing work for SKE, CiD commissioned and instructed local area lifestyle photography of South Kensington, Brompton and Knightsbridge to capture the vibrant lifestyle and to be used across all print collateral and the website.

Starting with a signage audit, we identified visitor journeys from arrival at Great Missenden railway station and by car from local car parks to the museum. In a rare opportunity to use Blake’s illustrations and Dahl’s ‘Gobblefunk’ we identified new signs and locations to highlight the entrance to the museum and the café, including barrier signs, flags and interpretation panels. Following presentations to planning officials, CiD produced detailed drawings and specifications, and then commissioned and supervised installation.

In addition to new signs for the museum, shop and café, CiD created a new identity system for the ‘Gold Ticket’ with revised colours and a modified typeface. Quentin Blake’s illustrations so synonymous with Dahl’s work, featured prominently in the identity system as well as the signage graphics - with careful tweaks!

As part of the signage overhaul of the museum CiD were invited to review both the Shop graphics and the Café and to specify new signs wherever necessary to rationalise and improve the visitor experience. Roald Dahl’s ‘buckswashling’ language was set to pervade every aspect of the museum and no sign was considered too irrelevant to get the irreverent treatment, or too small to include Blake’s marvellous colourful illustrations.