Anyone familiar with Penguin Books will understand the popularity and deep nostalgia conveyed by the book publisher and its iconic brand. CiD were commissioned by Strutt & Parker (BNP Paribas Real Estate) to design a sales brochure for the freehold of Random House on Vauxhall Bridge Road, the flagship office of Penguin Books. Besides design and artwork, the project required both lifestyle and interior photography and print management.

CiD have worked with the Thackeray Group for several years now. Initially we were brought on board to work on the marketing materials for the luxury boutique development ‘ONE Brompton’ in prestigious Chelsea and South Kensington, where we created both the penthouse and main brochures, email campaigns and a microsite. We have gone on to develop the ‘ONE’ identity for Putney, a new-build residential and retail development on Putney High Street where our work includes residential and commercial brochures, email campaigns and the hoarding.

The Eastcheap Estate comprises a cluster of listed, period buildings that have been refurbished into grade-A office and retail space, in a former food market spanning 31,838 sq ft adjacent to the Walkie Talkie. The development was the jewel in the crown of the Thackeray Groups portfolio. Having secured deals to fully let the offices and retail space, they approached CiD to design a sales brochure, companion picture book and an EDM campaign to sell the entire estate. Spanning multiple facades, the estate posed a unique challenge to convey the uninterrupted parade of buildings in all their refurbished glory.

Paddington Gardens is a 3.8 acre residential scheme of over 300 luxury apartments within four new build blocks, surrounded by gardens, located in the revitalised area of Paddington basin. CiD were commissioned by Strutt & Parker (BNP Paribas Real Estates) as the brand custodians for the development, to design the brand identity, oversee interior and exterior CGIs and to design and produce all advertising and marketing collateral for the scheme. CiD’s work included host and investment brochures, Floor plan books for each block, the site hoarding, website and iPad app, advertising across a variety of platforms and exhibitions both in Hong Kong and London.

The Hexagon Apartments are a collection of 51 luxury residences, located in the heart of Covent Garden at the centre of the Seven Dials Conservation Area, within a 15-storey tower redesigned by award-winning architects Squire & Partners. The scheme offers a range of contemporary 1, 2 and 3 bedroom apartments benefiting from excellent connections to the rest of London; the dazzling nightlife of the West End, Soho and Covent Garden on the doorstep; and spectacular views over London from the upper floors. CiD were appointed by BNP Paribas Real Estate to refresh the brand and create a range of new marketing materials and a new website to renew interest in the scheme and encourage sales.

South Kensington Estates manage over 300 properties throughout South Kensington and Brompton including shops, restaurants, offices, art galleries and residencies. Adjacent to London’s largest museum quarter, the area is internationally recognised as a destination for design, architecture, culture, and world-class education. SKE have been actively working here for over 300 years and approached CiD to implement a variety of eye-catching and design-centric vinyls to promote their brand and advertise available retail lettings across their portfolio, and to produce a hoarding and lettings brochure for Brompton Gate, a newly refurbished 15,500 sq ft flagship store. We have since gone on to re-design the SKE website and we continue to assist with other brand initiatives, website updates and changes as and when required.

A new refurbished second floor office development in the heart of London close to Regent Street and adjacent to the famous Fortnum & Mason department store. Strutt & Parker and Savills, working for the Portland Estates, appointed CiD to refine the office brand and create a low-cost letting brochure, including up-to-date photographs of the interior and local area.