Since 1673 Chelsea Physic Garden (CPG) has occupied four acres of land in SW3 on the edge of the river Thames. Established by the Apothecaries in order to grow medicinal plants, this extraordinary London garden has had wide reaching impact around the world and we are immensely proud and honoured to be working with CPG. At first, we were brought on board for a fundraising push leading up to the 350-year anniversary, since then we have become involved in a range of diverse marketing projects including the redesign of some of the print collateral, the Annual Review, on and offline fundraising initiatives and the website.

Originally the personal bodyguard to Charles I, the Scots Guards lineage can be traced back to 1642. Today, the Scots Guards is Scotland’s Regiment of Foot Guards and an operational, deployable, first-line Infantry Regiment of the British Army consisting of the Battalion (the fighting component); F Company (ceremonial); the Scots Guards Association (veterans); the Charity and Recruitment Team; as well as the Pipes & Drum and band. CiD have worked for the Scots Guards for several years on a range of diverse projects including the new look and feel website with its improved functionality and eCommerce of the shop element, to grow and improve the customer base and income streams.

The Lochnagar Crater was created by a large mine placed beneath the German front lines on the first day of the Battle of the Somme, it was one of 19 mines that were placed beneath the German lines by allied regiments to assist the infantry advance at the start of the battle. The crater has been preserved as a memorial to the men and women of all nations who suffered in the Great War and is maintained through charitable donations and the dedicated work of volunteers. Richard Dunning, the owner of the site, commissioned CiD to create a new, modern identity symbolising the poppy, the memorial cross and the explosion that caused the crater, and a new website, to better resonate the purpose of preserving the site for further generations.

Paddington Gardens is a 3.8 acre residential scheme of over 300 luxury apartments within four new build blocks, surrounded by gardens, located in the revitalised area of Paddington basin. CiD were commissioned by Strutt & Parker (BNP Paribas Real Estates) as the brand custodians for the development, to design the brand identity, oversee interior and exterior CGIs and to design and produce all advertising and marketing collateral for the scheme. CiD’s work included host and investment brochures, Floor plan books for each block, the site hoarding, website and iPad app, advertising across a variety of platforms and exhibitions both in Hong Kong and London.

The Hexagon Apartments are a collection of 51 luxury residences, located in the heart of Covent Garden at the centre of the Seven Dials Conservation Area, within a 15-storey tower redesigned by award-winning architects Squire & Partners. The scheme offers a range of contemporary 1, 2 and 3 bedroom apartments benefiting from excellent connections to the rest of London; the dazzling nightlife of the West End, Soho and Covent Garden on the doorstep; and spectacular views over London from the upper floors. CiD were appointed by BNP Paribas Real Estate to refresh the brand and create a range of new marketing materials and a new website to renew interest in the scheme and encourage sales.

Since 1984 Bentley’s Entertainments have been pushing the boundaries of event organising and party management, creating custom-made celebrations in worldwide locations for international VIPs, celebrities and the rich and famous. CiD were invited to refresh the website and bring to life the exceptional portfolio of events, to demonstrate the international scope of Bentleys, their attention to every detail and the unprecedented quality of each event they undertook.