Copywriting Archives | Consultants in Design https://consultantsindesign.co.uk/portfolio_cat/copywriting/ London Design Agency Wed, 10 Jan 2024 10:20:49 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://consultantsindesign.co.uk/wp-content/uploads/2019/12/cropped-CiD-Favicon-Bigger-32x32.png Copywriting Archives | Consultants in Design https://consultantsindesign.co.uk/portfolio_cat/copywriting/ 32 32 11 Cursitor Street https://consultantsindesign.co.uk/portfolio/11-cursitor-street/ Fri, 05 Jan 2024 09:00:39 +0000 https://consultantsindesign.co.uk/?post_type=portfolio&p=91004 Space crafting a new office in EC4

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11 Cursitor Street

Space crafting a new office in EC4

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11 Cursitor is a beautiful, sophisticated six-floor building, with newly refurbished interiors, sitting behind a Victorian façade with an abundance of character. CiD was commissioned to refine the brand identity to give the offices a cohesive look and feel, and to produce the letting brochure, website, contravision, and a comprehensive package of external and internal signs to improve the wayfinding through the building and complement the interior.

Brand Management, Copywriting, Digital, Signage, Space planning, Property
Visit 11cursitorstreet.com

Exclusive and refined

Working for LM Stern and Copthall Estates, we created a distinctive new logo with an exclusive and refined textured backdrop for the letting brochure and website. In addition to the internal way-finding, floor, and directional signage throughout the building, we assisted two tenants with their own corporate signs, ‘Stakester’ who required their logo applied to the facia of the building as non-illuminated external pin-mounted fret cut letters and ‘Outlier Ventures’ who wanted a signature, quality sign, consisting of individual non-illuminated, stud mounted letters with 70mm returns, mounted on an internal focal wall.

Quality and expertise

For the letting brochure and website, we redrew the floor plans and provided space planning options along with a location map of local occupiers and the history of the local area. Creative sign solutions included an opulent glass and marble directory within the reception, individual tenant sign plaques on each floor, and distinctive direction and door signage throughout the building. One of the first developments within the Copthall portfolio, Cursitor became the benchmark for quality and expertise for other buildings to follow.

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]]> 89 Charterhouse Street https://consultantsindesign.co.uk/portfolio/89-charterhouse-street/ Thu, 04 Jan 2024 00:08:19 +0000 https://consultantsindesign.co.uk/?post_type=portfolio&p=91027 Farringdon’s new office playground

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89 Charterhouse Street

Farringdon’s new office playground

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We recently developed a comprehensive signage and wayfinding solution for a newly refurbished office development at 89 Charterhouse in Farringdon. The interior of the building had been completely transformed, with a modern, stylish interior design and brand-new fixtures and fittings. A unique aspect of the refurb was the inclusion of an interconnecting ‘slide’ to the top floor, injecting an element of fun and energy into the interior design and inspiring our team to create equally irreverent sign solutions.

Art Direction, Branding, Copywriting, Digital, Signage, Space planning, Property
Visit 89charterhouse.com

A contemporary eclectic design

CiD included a mix of modern and traditional materials to reflect the period architecture of the external façade and to harmonise with the modern interior. The exterior entrance plaque was produced in bronzed brass, chemically etched with a modern logo design set below a refurbished, traditional signwritten ‘89’ on the entrance columns. In contrast we installed a neon illuminated disc in the entrance lobby, with a 'wallpaper' directory to compliment the contemporary mirrored interior and to complete the modern make-over.

Comprehensive and bespoke

As well as floor signage, door symbols and directional signage on each level, we provided corporate signage for two of the office tenants, Stakester and BVNK - providing frosted vinyl designs, signing meeting rooms and rationalising the internal space to maintain the modern look and feel throughout.

Mixing tradition and modernity

We created a comprehensive signage and wayfinding solution for office at 89 Charterhouse. We used a mix of traditional and modern materials, such as a bronzed brass chemically etched plaque and LED neon loops suspended from the ceiling. The neon illuminated the modern atmosphere of the office, and we also installed a 'wallpaper' directory as pseudo signwriting at the entrance. We also provided signage for two of the offices tenant, BVNK and Stakester, to help them to be identified. The end result was a stunning modern look that complimented the traditional materials used in the signage.

Space planning

Bedsides signage and wayfinding for the building, CiD are responsible for creating the building motif, the PDF brochure and the website. To capture the essence of the office interior before it was complete, we commissioned watercolour illustrations of each floor, including the view over Smithfield market to St Paul’s Cathedral and the exterior of the building. These were then used on the cover and internal pages of the brochure and website. To help clients understand the internal office space, we also provided multiple layout iterations of the floor plans, to demonstrate the possibilities. In the end, the illustrations were replaced with actual photographs to give the brochure a more realistic look.

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]]> Paddington Gardens https://consultantsindesign.co.uk/portfolio/paddington-gardens/ https://consultantsindesign.co.uk/portfolio/paddington-gardens/#respond Tue, 24 Dec 2019 21:29:20 +0000 https://consultantsindesign.co.uk/?post_type=portfolio&p=83811 Placemaking a garden oasis

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Paddington Gardens

Placemaking a garden oasis

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Paddington Gardens is a 3.8 acre residential scheme of over 300 luxury apartments within four new build blocks, surrounded by gardens, located in the revitalised area of Paddington basin. CiD were commissioned by Strutt & Parker (BNP Paribas Real Estates) as the brand custodians for the development, to design the brand identity, oversee interior and exterior CGIs and to design and produce all advertising and marketing collateral for the scheme. CiD’s work included host and investment brochures, Floor plan books for each block, the site hoarding, website and iPad app, advertising across a variety of platforms and exhibitions both in Hong Kong and London.

Branding, CGI Interiors, Copywriting, Digital, Exhibitions, Naming, Print, Photography, Signage, Strategy, Space planning, Property

All inclusive

CiD designed a range of printed materials to aid the marketing and sales at Paddington Gardens. These ranged from a prestigious hardback brochure for high-end buyers, softback floorplan agent books for each block, down to smaller 12-page booklets for investment buyers. We created all the floorplans and artwork and coordinated with printers, across two continents, to ensure all materials could be produced consistently and delivered quickly to wherever they were needed.

Closely supervised

We commissioned and art directed photography to capture the unique vibrancy of the Paddington Basin and we commissioned, supervised and art directed leading visualisation studio V1 to produce a set of exceptional CGIs that would match the high specification of the development. These elements were essential to get right and ensure that all the marketing materials, including the website, were focused and targeted correctly.

International appealing

Liaising closely with developer Meritas, and building constructor JRL, CiD designed and oversaw the installation of an eye-catching site hoarding that could be reconfigured in line with the building phases of the project. And in conjunction with Orbit, CiD designed exhibition wall graphics, motion graphics for screens and an interactive floorplan app for exhibitions in Hong Kong, Qatar, Bahrain and London.

Responsive

CiD designed and built the website for the scheme for data collection and seamless lead distribution between multiple joint agents.

40k+

people reached

100000+

page views

79%

increase in time spent on the site

Digital marketing

Working with buyers EG Media, CiD created a full range of ads and managed two national campaigns, and one international advertising campaign, utilising pixels to measure campaign performance, track conversations and build audiences. Adverts featured throughout social media, the British rail network and national newspapers (printed and online editions) including: The Times, Sunday Times, Daily Telegraph, Financial Times, The Economist, Evening Standard, City AM and Metro in the UK. HK Economic Journal, HK International News, Sing Tao Daily and South China Morning Post.

“CiD were great to have as part of the team delivering Paddington Gardens. Working to tight timescales, they were always responsive, and took tremendous responsibility coordinating our marketing – whether it was in Hong Kong, Dubai or London.”

— Mark Walton, PPG

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]]> https://consultantsindesign.co.uk/portfolio/paddington-gardens/feed/ 0 Capricorn Financial Consultancy https://consultantsindesign.co.uk/portfolio/capricorn-financial-consultancy/ https://consultantsindesign.co.uk/portfolio/capricorn-financial-consultancy/#respond Tue, 24 Dec 2019 21:15:17 +0000 https://consultantsindesign.co.uk/?post_type=portfolio&p=83795 Written in the stars

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Capricorn Financial Consultancy

Written in the stars

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Capricorn Financial is one of the premier mortgage and property finance providers in the UK and internationally, with more than 50 expert advisers and substantial support staff across four London offices. As well as being one of the largest brokers in the UK, Capricorn offer additional specialist lending services, unique in the market, covering International, Commercial and Private Client (HNW) Finance. CiD have been involved in all aspects of the Capricorn brand including website design, external and internal print collateral, app development, signage and corporate video production and we continue to support them wherever necessary.

Brand Management, Copywriting, Digital, Print, Signage, Strategy
Visit Capricorn Financial

Consistent tone of voice

CiD have designed and produced a range of print collateral for Capricorn Financial and have built a recognisable style for the brand. Ranging from internal style guides, corporate stationery, and a series of management manuals to set out the company ethos and ways of working; through to targeted service leaflets and hard back brochures for high-net-worth clients, CiD have ensured brand and tone of voice consistent across all items.

Refreshing views

Alongside the corporate upgrade of internal documents and marketing materials CiD were asked to refresh the website, focusing on improving user journeys, lead generation and SEO. To fully deliver a more engaging user-friendly experience and to coincide with the tone of voice and corporate branding of the marketing materials, CiD rationalised the colours, simplified the menu and dramatically improved the imagery throughout.

Star performers

In addition to the extensive structural improvements to the website, CiD refined the taxonomy and filtering of the staff profiles to include a world map, dynamically updated, to show the range of international languages spoken by the diverse work force at Capricorn. Staff images were improved overall by strict guidance on format, background colour and layout.

New horizons

To publicise and celebrate Capricorn’s move into the iconic Coca Cola Building in the heart of Hammersmith CiD commissioned and Art Directed film-maker Hamish Beeston, from Beeston Media, to create a corporate video for Capricorn. The final film is a visual narrative of Capricorn’s core business, their global reach, ambitious growth and their bright future.

90k+

people reached

350000

page views

52%

increase in organic traffic

Corporate Photography

A key aspect of the website refresh and the new-look corporate materials was our work in extending the image vocabulary to include potential customers of all ages, couples, and family types. We also commissioned and supervised corporate photography of the Hammersmith offices and procured licensed images of the international locations in which Capricorn operate.

“Leading by example, being proactive and inspirational and maintaining positive client relationships have been fundamental in building my business – Consultants in Design reflect these same qualities. Whatever challenge or opportunity that Capricorn faces, we know that CiD will be there to support the delivery of our services.”

— Conor Murphy, CEO, Capricorn Financial Consultancy

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]]> https://consultantsindesign.co.uk/portfolio/capricorn-financial-consultancy/feed/ 0 Imperial Penthouse https://consultantsindesign.co.uk/portfolio/imperial-penthouse/ https://consultantsindesign.co.uk/portfolio/imperial-penthouse/#respond Tue, 24 Dec 2019 21:08:35 +0000 https://consultantsindesign.co.uk/?post_type=portfolio&p=83212 The king of air space developers

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Imperial Penthouse

The king of the air space developers

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Imperial Penthouse are specialist ‘rooftop’ developers, creating new residential homes across London by utilising space that would otherwise remain dormant. CiD were approached to create an identity and simple website to market their services and to explain the principles and benefits of airspace.

Branding, Copywriting, Digital, Print, Strategy, Property
Visit imperialpenthouse.co.uk

Making space for a new developer

Working closely with the client to understand their business, we defined a site structure and information hierarchy, that set out the unique aspects of Imperial Penthouse as airspace developers. We then produced wireframes and prototypes to show how their portfolio could be organised in a way that was simple, elegant, and easy to navigate.

SEO in a competitive market

CiD created a quintessential, upmarket brand identity and refined colour palette for Imperial Penthouse to underline it was an established business, and we designed a new website running a keyword exercise with the client to identify prospective clients, leading to populating denser, more descriptive content to help optimise the site for search engines.

200%

year-on-year increase in average visitors

53%

increase in time spent on the site

42%

increase in organic traffic

“Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.”

— Andrew Lock, Founder & Managing Director

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