St James Interiors

A mark of quality


St James Interiors grew out of a joinery business and has built a reputation for modern bespoke furniture, tailored to individual project requirements from private residences, hotels and luxury property. To coincide with the opening of their showroom in North West London, CiD was appointed to create a new identity to reflect the skilled craftsmanship and refined quality of each piece of furniture; an identity that could be included as a ‘makers mark’ on each bespoke piece, and work equally well as the new St James shopfront façade and projecting sign.

Iconic design

CiD based the new St James identity on the image of a tree, to reflect the natural, quality, the strength and the bespoke materials used to create each piece of furniture and we simplified the design and the typography, into a clean classic design that could work both as a lock-up across all marketing materials and independently, as a symbol on its own.

Made to order

In addition to the new St James corporate identity shop signage and stationery, CiD designed a corporate brochure and individual advertising cards of each bespoke piece of furniture for the St James brand launch, held in the exclusive Bentleys showroom in Mayfair – selected for its correlation with the exclusivity, meticulous finish and attention to detail that epitomise St James Interiors.