Imperial Penthouse

The king of the air space developers


Imperial Penthouse are specialist ‘rooftop’ developers, creating new residential homes across London by utilising space that would otherwise remain dormant. CiD were approached to create an identity and simple website to market their services and to explain the principles and benefits of airspace.


Making space for a new developer

Working closely with the client to understand their business, we defined a site structure and information hierarchy, that set out the unique aspects of Imperial Penthouse as airspace developers. We then produced wireframes and prototypes to show how their portfolio could be organised in a way that was simple, elegant, and easy to navigate.


year-on-year increase in average visitors


increase in time spent on the site


increase in organic traffic

“Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.”

— Andrew Lock, Founder & Managing Director