Imperial Penthouse

The king of the air space developers

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Imperial Penthouse are specialist ‘rooftop’ developers, creating new residential homes across London by utilising space that would otherwise remain dormant. CiD were approached to create an identity and simple website to market their services and to explain the principles and benefits of airspace.

Branding, Copywriting, Digital, Print, Strategy, Property
Visit imperialpenthouse.co.uk

Making space for a new developer

Working closely with the client to understand their business, we defined a site structure and information hierarchy, that set out the unique aspects of Imperial Penthouse as airspace developers. We then produced wireframes and prototypes to show how their portfolio could be organised in a way that was simple, elegant, and easy to navigate.

SEO in a competitive market

CiD created a quintessential, upmarket brand identity and refined colour palette for Imperial Penthouse to underline it was an established business, and we designed a new website running a keyword exercise with the client to identify prospective clients, leading to populating denser, more descriptive content to help optimise the site for search engines.

200%

year-on-year increase in average visitors

53%

increase in time spent on the site

42%

increase in organic traffic

“Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.”

— Andrew Lock, Founder & Managing Director