The Lancasters is a joint venture development between investment and development company Minerva and developer Northacre Plc. Located on the Bayswater Road, The Lancasters were originally an elegant parade of 15 magnificent stucco-fronted Grade II – listed houses. CiD were responsible for creating the dramatic Northacre signature pencil hoarding, the website, marketing materials and sales brochures. The pencils concept drew on the fact that the Bayswater Road is the largest outdoor art gallery in Europe and the design we created was extremely successful in raising awareness of the development, generating sales and promoting the Northacre brand. The Lancasters is the most successful Northacre development since the company began.