Northacre PLC are responsible for the design, development and marketing of over £1.5bn of prime residential property in central London, including major landmark developments such as the Lancasters, The Bromptons and Kings Chelsea. CiD have worked with Northacre on and off for the past fifteen years. We won a D&AD pencil for our work on the book hoarding created for the Kings Chelsea development, ‘establishing distinctive hoardings’ as a key Northacre brand signature characteristic – the Lancasters hoarding on the Bayswater road was the latest design in a similar vein and was highly successful in raising awareness of the development and contributing to the sales process. CiD have been responsible for the re-branding and websites of Northacre and their affiliate-brands, as well as the design and production of brochures and marketing materials for a number of Northacre developments – we continue to work on a wide range of projects for Northacre PLC including 1 Palace Street and The Broadway.
CiD have created a number of high quality winning documents and proposals for Northacre Plc – including 10 Broadway, the 1960s office block New Scotland Yard – home to the Metropolitan Police for nearly half a century, a 1.38 acre triangular site, located in the heart to London in Westminster. Commissioned by Northacre Plc, CiD were asked to produce a high quality winning pitch document and box to procure the building and convert it into a £1bn residential luxury development to be designed by Squire & Partners.
“Northacre have retained Consultants in Design over the past ten years for all aspects of marketing some of London’s most successful prime residential developments – assisting not only with our own branding and websites, but all aspects of our corporate image including the design and manufacturing of several iconic and award winning hoardings. Their versatility, knowledge and support has been a valuable asset for Northacre over the years.”
– Klas Nilsson, Executive Chairman, Northacre PLC