Chiswick House & Gardens

Bringing things together

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CiD have worked with Chiswick House & Gardens since 2015. Our first creative input was to redesign the website and we have now become the brand custodians involved in every facet of the marketing collateral to improve the visitor experience, including recommending sign systems throughout the estate and the gardens. During the early stages of the COVID 19 pandemic we were working pro bono on various advertising campaigns, posters and website fundraising initiatives, to support the in-house team. More recently, working with Thomas Matthews, we have refreshed the look and feel of the website.

Brand Management, Branding, Digital, Print, Signage, Strategy, Visitor Attraction
Visit chiswickhouseandgardens.org.uk

A unique draw

Working with the CH&G team we incorporated a series of interactive elements; upgraded the images and introduced video, layered google maps, Matterport tours of the house (with room-by-room breakdowns), garden tours and a companion podcast; and we revamped the upcoming events section to provide a more engaging user-friendly web experience throughout.

Growing the numbers

CiD was commissioned to produce a ground-up rebuild of the website into a lean, rich and engaging modern website. Starting with a site audit of the 150-page existing website, we drew up user journeys and clustered the diverse offer presented by the park and house into focused messaging. We then created wireframes and streamlined content and enthused staff to generate blog posts to rebuild audiences and better define customer groups.

700k+

people reached

68%

reduction in bounce rate

72%

increase in organic traffic

Public and private events

Besides the website CiD have produced a range of marketing material and signage for CH&G including mini ‘pocket’ brochures for public facing events, a bi-annual What’s On, Visitor Guide and Children’s Trail. We have also produced the Weddings and Corporate Entertaining brochures for hire of the House & Gardens, that were required to convey the majesty of the venue, and we continue to produce posters and other marketing collateral, reports, and funding applications when necessary.

“I employed CiD because of their considerable success and extensive experience gained from working with the Wallace Collection for many years. The new website is a triumph, and it was a pleasure to work with an agency who understood our requirements and were so committed to the success of the project.”

— Clare O’Brien, Past Director, Chiswick House & Gardens Trust