“They understood what made our brand valuable, then gave it a clearer, sharper identity without losing its character.”
Velsheda needed a logbook that reflected the character and heritage of the yacht. Working with the captain, CiD turned a practical onboard essential into a bespoke piece of marine graphic design, combining key vessel details with clean log pages made for regular use and the character of the yacht.
Velsheda’s logbook needed to reflect the yacht’s heritage and remain practical for use on board. We paired a navy leather-effect cover with a silver line illustration of the yacht, giving the design a timeless character, then kept the internal layouts clear and functional.
The logbook gave us a visual idea worth carrying further. Its silver line artwork moved naturally onto T-shirts, masks and branded mats, turning one bespoke piece into a wider collection of marine promotional merchandise created for Velsheda.
