Designed by Antonio Citterio and Patricia Viel & Partners, Bvlgari Hotel London brought an established global luxury name to a landmark Knightsbridge property. CiD developed the launch collateral, from exclusive brochures and in-house materials to a secure, password-protected sales website for the new residences. As a property marketing agency in London, we also coordinated internationally sourced deliverables around the hotel opening.
The challenge was to translate Bvlgari’s established brand standards across every launch material while working towards the hotel’s opening date. CiD created a full-screen platform for the upper residences, with data capture and controlled access, alongside a hardback coffee-table brochure featuring floor plans and residence details. As a luxury print management agency, we also sourced leather goods, matchbooks, branded bags and other items internationally, coordinating with production, logistics and approvals across suppliers.
At launch, the website, brochures, and hotel collateral worked as one joined-up expression of the brand. The secure sales platform supported the residences, while coordinated print and promotional pieces carried the same standard through front-of-house and in-room touchpoints. For luxury brand management, our agency in London kept the experience consistent across channels, strengthened awareness of the residences and supported a high-profile opening for Bvlgari Hotel London.
