The Team

Our studio is a perfect balance of young and experienced professionals who are passionate about creating great ideas, enjoy the process and are proud of the results.

That’s reflected in our client relationships – and in turn, in our amazing client retention rate.

Simon has worked within the design industry for the last thirty years. He is a member of the D&AD, the founder and the Managing Director of Consultants in Design. Simon’s experience ranges from large corporate and civic identity roll-out programmes to environmental hoardings, way-finding schemes, one-off sign solutions and implementation of specification manuals – both printed and online. Simon is fully versed in all aspects of design and has taught and examined fourth-year degree students whilst working full time. He has worked alongside architects, interior designers, contractors and project managers on numerous projects both here and abroad and within large agencies such as WCRS, Fitch and WPP.

Duncan has worked for a number of agencies in New Zealand and has been working at CiD for the past ten years. He is the Creative Director and as such party to all key strategic decisions and custodian of the CiD creative spirit. Duncan has been instrumental in establishing CiD as one of London’s niche design agencies, contributing new ideas and creative thinking across a range of design sectors.

Floyd is an experienced full stack web technology and digital design professional, passionate about online marketing strategies, brand communication and enterprise systems. Floyd is a valuable member of our team, heading up our digital offer, delivering bespoke coding, design, SEO and strategic services to our clients and media partners. Floyd is a results driven team player providing great insight and cutting edge digital solutions that place us at the forefront of website design and development.

Jonathan is a 2012 graduate of University for the Creative Arts (UCA) and has worked at a number of London design agencies on a diverse range of projects ranging from wayfinding and exhibition graphics for museums to motion graphics for television. He has an excellent knowledge of print production and is passionate about the digital market – when not designing he will often be found tinkering with electronics and coding. Jonathan works with Duncan providing studio and design support across all projects.

Patrick Roberts has over 35 years experience in print, publishing and graphic design. He has worked with numerous clients behind the scenes, sourcing and overseeing the most cost effective way to produce high quality marketing materials, POS and packaging products. Patrick has built a wide network of contacts and in addition to assisting with print delivery is responsible for marketing CiD’s expertise.

CiD commission and partner a number of outside specialists when necessary to provide services that are outside our scope. We have built a network of professional suppliers with whom we have built long-standing relations, including copywriters, photographers, illustrators, proofreaders, visualisers and developers. We regularly go the extra mile to maximise the budget and achieve the desired quality and consequently we have worked with printers in Italy, Greece, China and India – and developers in India, Australia and Italy.