Bentley's Entertainments

The original party people

Share

Since 1984 Bentley’s Entertainments have been pushing the boundaries of event organising and party management, creating custom-made celebrations in worldwide locations for international VIPs, celebrities and the rich and famous. CiD were invited to refresh the website and bring to life the exceptional portfolio of events, to demonstrate the international scope of Bentleys, their attention to every detail and the unprecedented quality of each event they undertook.

Brand Management, Digital, Strategy, UX / UI
Visit bentleys.net

Reinvigorating

As a site refresh, CiD needed to recycle the video assets from the show reel to extend the draw of the bespoke Bentleys’ management offer across all areas of the business. We carefully segmented the corporate video, sitting each segment alongside new, related, captivating still images and peppered it throughout the website, to clearly define event types and to best present the enchanting qualities of the Bentleys service.

Understanding the audience

For the best principles of SEO, CiD expanded the services section to feature more explicit ‘landing’ pages and attract new audiences. The content was then populated with keywords for optimal density of content.

Illustrious company

As an entertainment company the business relies heavily on the integrity and hard work of each individual it employs and the absolute success of its past events. In order to emphasise these aspects, CiD included sharp exciting bios of the team, and to show how wide reaching and adaptable they truly are, dotted a world map with the many unusual locations where they had arranged events.

Pictures worth a thousand words

The website works as an album of possibilities to attract new customers and each service section offers up the ‘creme de la crème’ of events to inspire potential customers for their special day.

On standby

In addition to the website refresh, CiD have assisted with event collateral and were commissioned to build a separate satellite wedding theme to expand the most successful area of the business. We continue to assist with the website whenever necessary.

“Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.”

— Andrew Lock, Founder & Managing Director